Sotheby's East End Rental Catalog
Design and production of 64-page rental catalog to promote business in new regional offices.
My role
Project Manager, Salesperson, Designer and Producer
Responsibilities
Determine project scope, schedule and design; Sell listing space; Design and production; Distribution.
Outcome
It was my concern that our company was new to the area and needed a tool to break into the local market. The Rental Book successfully served as a key marketing piece to introduce the company to the region. Due to overwhelming response, a second printing was ordered to meet public demand.